Innovation Beyond Technology [L]

Pinsent Masons looks at unpicking what “innovation” means and the risk of jumping straight to technology before considering what problems need solving:

Innovation’ is often a buzz word and a byword for ‘technology’. The rhetoric around the benefits of lawtech has been so great in recent years that many assume it is the best, and only, solution – especially if they want to take an innovative approach. Though lawtech has a huge range of benefits when implemented and used correctly, it is only a small part of what innovation is.

In many instances, innovation could and should simply mean doing the day-to-day things better. This can often be missed in favour of the new shiny thing – especially as pressure mounts for businesses to do things differently.